Social media includes web-based and mobile technologies used to turn communication into interactive dialog between organizations, communities, and individuals. Social media tool is what businesses turn these technologies into. Companies have taken steps to take their marketing campaigns to the next level with the help of these social media tools.
Traditional media that we have known our whole lives have transformed into what people can now use as a social media tool. It is everywhere. One cannot last a day without coming across the chance to interact with a family or friend through social media. It’s in our homes, places of worship, schools and, of course, and our businesses. Everywhere you look; people are using social media and are talking about it. And it seems that every week a new type of social site pops up. As the range of what services they can perform widens, the tighter the grip social media has with people.
Marketing have enjoyed this kind of revolution before. Technology has made strides to make things better in many industries, but it is especially true for marketing. The act of spreading a word for an individual, product, services or organization is not easy. Influencing people by providing content which impacts positively in their minds is basically what they’re trying to do.
In the past there was only print media. If you wanted to let people know of what you offer as a business, you would need to rely on newspapers, flyers and posters. This method however compares poorly with what we have at our disposal nowadays. The cost of printing is too expensive if one needs to reach places outside of just your local area. The price it takes to make a marketing campaign successful with print ads far outweighs other social media tool. It would be a great mistake today to still solely use print media for your marketing needs. The reach social media tool has today with people is just a fraction of what is. Studies show that the young generation is very slow at adopting the habit of picking up a newspaper in the morning.
Looking at it on the young generation’s perspective, it is a bit redundant to get newspapers or subscribe to a magazine if you already have an internet connection readily available. One cannot get any interaction with these media outlets. Interaction is what puts “social” in social media tool to make it more appealing to a broader audience.
Websites offers videos, photos, text and applications are all social media tools. Print media can only present us with two of those. The generation in this new era simply would rather just turn on a computer than to turn the pages of a newspaper. Technology now provides us with limitless possibilities as we now have social media tools. It does the job of Desktop computers as far as browsing the web is concerned although it is much more portable. Its portability can even now be compared to a newspaper with the latest models that we have seen in the market today. The social media tool we have today not only makes our lives easier but also makes marketing far more effective.