A person who spends much of his day surfing the internet would eventually find himself into blogs. Blogging takes a huge percentage of the entire population of web traffic. Not only do people end up on blog sites connected to websites of companies but most often than not people would usually find themselves browsing into an individual’s blog site.
The openness of the internet allows a person with enough knowledge to compete in terms of traffic even with the company websites. There is certainly a huge advantage when a website is being maintained by a number of individual or a group instead of a single person. The old saying that two heads are better than one still applies on the World Wide Web. However, given enough time, knowledge and resources, a capable individual can negate many of the factors that a group of people can use as an advantage.
Social networking sites for example can be a powerful factor towards multiplying an effort. Since the majority of internet goers are most familiar with social networking sites, it is always a good idea to drive a point. Just think about a fan page and forget that most of them are used by companies. A person that wants to run a campaign whether for his business or for any other reason can easily get the help of his friends, relatives and his entire contacts to spread the word.
As someone who has a page like this myself, let me tell you what I mean of how to do marketing in social networking sites. In Facebook for example, the first step is always create a fan page. The most obvious difference of it with a regular profile is the removal of limits in terms of friends. With fan pages, all your adding are likes and the best thing about it is that Facebook didn’t put any limit to it. When you already have a fan page, you need to saturate your limit on your personal profile with friends. Add as many friends as you can and join as many groups as well. After doing so and expanding your network, the next step is engaging in discussion. Make your way into comments and timelines posting messages with a link directing to your blog or site. Search for related fan pages and do the same process. Make your posts as natural and on topic as possible. You just want to make your connections aware of your site not spam their page. Spamming brings the opposite result.
The last step is connecting all of it together with social media buttons. I’m sure you’ve all noticed it around the pages you’ve read. Social media connects the blog site to their social networking fan pages and vice versa. There are also buttons that functions to share the page to the visitor’s contacts. These buttons serves the purpose of making your visitors your own referrer. By simply clicking these buttons, they become of a chain reaction that hopefully won’t stop on the next visitor.