Social media has been a powerful ally of the advertising industry this past decade onward. And its power continually grows. The pace at which it munches away the business away from other traditional media is rapid but is certainly expected. Indeed advertising on social media has been in the mainstream for several years now.
In case you haven’t noticed ads are all over the internet. Businesses and advertising agencies have invaded almost every nook and cranny there is. Virtually every space where a person can lay his eyes on a certain user interface has been pasted an ad. Some now even argue that it has gone too far because it already affects the user experience. Certainly there isn’t anything wrong with advertising, but once it has crossed the line and starts to annoy the people which it is deemed to attract that is truly going too far.
Blogging is a type of social media which has tremendously gained tremendous ground much like its other social media cousins like social networking site. Because businesses and advertising agency are always on the lookout for opportunity across the web, expect that an ad has already beaten you to an interesting blog before you even had the chance to become a fan of it. So not only are we supposed to expect the growth of the advertising industry in huge social networking sites but also on even the smallest of blog sites and personal blogs. That is how much these firms are willing to keep their clients in front of their market.
The challenge now is how, as advertising professionals, are we supposed to minimize the negative impact we display to the people we are tasked to lure?
Also as a blogger, I am biased to help my comrades to how they can resolve the concern I’ve discussed above.
How do I place ads on my blog?
This is simple. All you have to do is click on layout and click the gadget link you see on the empty slots of your blog. After configuring AdSense make sure the heading corresponds to the publisher ID. You do want to be paid right? After which, just click see preview so you would see how the changes affected your blog, if you’re alright with everything click save. That’s it!
How to do it effectively?
You want money to flow in correct? Simply putting ads won’t solve that. Here are some tips to help you place the ads where it minimizes negative impact but still allows you to monetize your blog.
- Keep moving the ads until you get results – sometimes great results are achieved with the simplest of changes
- Color scheme – You want to place ads that look natural. Don’t you hate it when an ad jumps out at you when you are visiting another blog? Don’t commit the same mistake. The goods sites are able to integrate their ads so much that visitors are more likely to think they are part of the content.
- Do not over do – placing one to two ads is what’s advisable. You’ll learn either through experience or observation with successful sites that more ads don’t automatically lead to more revenue.